Prepared for
{{PERSON_NAME}}
Confidential · For Vet Hub Leadership
{{PITCH_DATE}}
A clearer path to the benefits, community, and care veterans have earned.
A proposal from Black Flag Design to take Vet Hub from vision to a tested, sponsor-ready first version of the platform. Five weeks, three phases, one outcome the client can put in front of investors and sponsors.
From
Black Flag Design
Status
For review
Pairs with
One Pager · Vignettes
{{CLIENT_NAME}} · For Vets By Vets
Vet Hub Proposal · v1
Cover
Vet Hub · Proposal v1
{{PITCH_DATE}}
A note before reading
If you read only
the section titles,
you'll understand the proposal.
The proposal is written so a stakeholder with no prior context can follow it page by page. Each title says what the section is about and why it matters. No decoder ring required.
Vet Hub is a veteran-built platform serving a veteran community. The credibility of the team and the audience does the work no marketing can.
Contents
01
The problem Vet Hub solves
P. 0302
Who Vet Hub serves & the community we reach
P. 0403
What Vet Hub already has in place
P. 0504
Our recommended approach
P. 0605
The platform vision & what we build first
P. 0706
What you receive (the deliverables)
P. 0807
Why we recommend starting with the AI Wellness Assistant
P. 0908
Open questions & how we'll address them
P. 1009
Engagement terms & next step
P. 11
{{CLIENT_NAME}} · Proposal
Contents
02
01 · The Problem
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The Problem
Veterans and their families need easier access to what they've earned.
The benefits, healthcare, education, financial support, and community veterans qualify for are scattered across dozens of agencies, nonprofits, and providers; each with its own rules, portals, and paperwork. Vet Hub's purpose is to bring those resources together in one place, for veterans and their families, across the full arc of civilian life.
The Business Problem Vet Hub Solves
Veteran life today is a maze of disconnected systems.
Leaving service is the start of a long arc, not a single moment. Across that arc — transition, career changes, family milestones, retirement — veterans and their families need access to benefits, healthcare, housing, education, financial tools, mental-wellness support, and community. Today, those resources live in dozens of separate places. Many veterans never claim what they qualify for. Many families never realize support is available to them. Vet Hub is built to be the trusted, single starting point that makes that access seamless — for vets, by vets.
Why It's The Right Time
The audience is large, identifiable, and reachable.
The veteran community in the U.S. is roughly 19 million strong, with high concentration in Florida where Vet Hub is launching. The audience is well-defined, and the channels to reach it — partner organizations, podcasts, military media — are accessible. The conditions are right for a platform purpose-built for this community to find its audience quickly.
Why Sponsors Will Pay Attention
Brands want a credible way to support veterans.
Sponsorship is central to Vet Hub's revenue model. Sponsors are increasingly looking for trustworthy, veteran-led platforms to align with. The most direct way to move a sponsor from interested to committed is to put a working, tested experience in their hands — something they can see, share, and stand behind.
Our recommendation
Build and test one module first with real veterans. The result is a tangible product the team can show, a body of evidence the sponsor conversation needs, and a clear path to the rest of the platform vision.
{{CLIENT_NAME}} · Proposal
01 The Problem
03
02 · Who Vet Hub Serves
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Audience & Reach
A community of millions, ready for a platform built for them.
These figures describe the size and reach of the audience Vet Hub serves. They show the scale the platform speaks to, and why a veteran-built product can find its audience quickly once it has something to show.
~19M
U.S. veterans
1.3M
Florida veterans · #2 nationally
1.6M+
Veteran-owned businesses
$1T+
Military community spend / yr
Why Florida is the right starting state.
Vet Hub's anchor partner organization is headquartered in Florida, the #2 state for veteran population. The launch starts with a community already in place — with established sponsor relationships and a regional foothold — instead of an audience built from scratch.
Community first, then product. The first version ships into a network with a reason to use it on day one.
Sponsor Demand · Established
Brands targeting the military and veteran community are actively seeking trustworthy, veteran-led platforms to align with. The appetite is real; the open question for any sponsor conversation is whether the product is ready to put in front of them.
Veterans & Retirees
$894.6B
Annual spending power
across the veteran community.
Active Duty
$68.1B
1.3M active duty,
43% Gen Z.
Military Spouses
$48.2B
~0.9M spouses,
50% married DoD.
Sources: Vet Hub Sponsor Deck (2025); Statista Military Explorer Series.
04
03 · What Vet Hub Already Has
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Existing Foundation
Vet Hub already has the pieces in place.
The proposal builds on momentum the client has already created.
Our job is to focus it, not invent it.
Anchor Partnership
The PTSD Foundation of America (Florida)
The nation's largest faith-based housing & support program for combat veterans with PTSD. Mutual branding agreement signed. Their Tampa chapter anchors the regional launch, and their newsletter reaches millions of veterans and military families. This is the most credible proof point Vet Hub has before launch.
Distribution
National podcast & TV syndication
Verified audience across iHeartRadio, Spotify, Apple TV, and YouTube. Florida show dates align with the launch window. Affirm the ambition, redirect energy toward earning the audience.
Funding Model · Designed
Seven-tier sponsor structure
Free to all users. Revenue from sponsors and partners. The tier names borrow from military rank and span from entry to flag-officer commitment.
Concept · Defined
Eleven-module platform spec
Benefits, education, community, marketplace, wellness, wallet, dating, identity, admin, notifications, and landing. Fully scoped in the functional requirements doc.
Recruit
$1.5K/yr
Specialist
$3K/yr
Sergeant
$7.5K/yr
Lieutenant
$12K/yr
Captain
$20K/yr
Colonel
$35K/yr
General
$50K/yr
Indicative tier names & spend ranges · Final structure to be tuned in Phase 1.
{{CLIENT_NAME}} · Proposal
03 What Vet Hub Already Has
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04 · Our Approach
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Our Approach
Three phases. Each one shaped by what we learn.
Five working weeks across three phases. Each phase produces a deliverable the next phase builds on, so the work stays grounded in what we're learning about real veterans as it grows.
Phase 01 · ~2 days
Strategy Workshop
A working session with leadership to align on the founding direction and the first feature to test.
→
Phase 02 · ~5 days
Design & Prototype
Build & test the AI Wellness Assistant prototype with real veterans.
→
Phase 03 · GTM
Go-to-Market Package
Sponsor pitch, partnership plan, product roadmap, demo film.
Phase 01
~2 working days
Strategy Workshop.
Founding direction, in two days.
A focused working session with the Vet Hub leadership team. Together we move from a broad eleven-module vision to a single, testable starting point.
- Agree on the first veteran the platform serves — specific, situated, named.
- Identify the one feature most worth testing before anything is built.
- Confirm the AI Wellness Assistant as the proof-of-concept focus, or refine it.
- Clarify what the sponsor revenue model needs the first version to demonstrate.
- Name a single decision-maker whose call is final on product questions.
Output
A clear founding direction the rest of the engagement can build on. A direction, not a product.
Phase 02
~5 working days
Design & Prototype. Build the AI Wellness Assistant; test it with real veterans.
A clickable, end-to-end working prototype of the AI Wellness Assistant, tested with veterans recruited through Vet Hub's anchor partner network where possible — so the testers are precisely the audience we are designing for.
- Hero flow: the late-night check-in. Read signal → smallest helpful response → quiet handoff.
- On-device privacy posture. Nothing leaves the phone unless the user says so.
- Voice + text, multilingual readiness, peer-handoff doctrine.
- 5–8 user-test sessions. Recorded findings and decision memos.
Output
A prototype tested with real veterans, plus a clear, evidence-based decision: proceed, adjust, or stop.
Phase 03
After Phase 02 gate
Go-to-Market Package. Sponsor-ready and grounded in real evidence.
Built on what Phases 1 & 2 produced. Nothing in this package is hypothetical — every claim is backed by something the team can show.
- Demo film (under 2 min) narrated through one veteran's experience.
- Sponsor pitch deck grounded in user-test evidence and audience data.
- Partnership plan for the anchor partner relationship.
- Product roadmap that gives the team a clear sequence for what comes next.
Output
A package designed to move potential sponsors from interested to committed.
{{CLIENT_NAME}} · Proposal
04 Our Approach
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05 · Platform Vision
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Platform Vision
The full vision, with a clear sequence.
The eleven-module platform remains the destination. The proposal recommends a sequence that gets the first module right — and uses what's learned to guide the rest. Below is the full scope, ordered by what should come first, next, and later.
FIRST. What we build & test in this engagement.
First · 01
The Commander — AI Wellness Assistant
An in-app companion that helps veterans navigate everyday challenges and harder moments. The first module we recommend building, because it's where Vet Hub earns trust.
First · 02
Veteran Identity & Profiles
Verified veteran status threads through every flow. Building identity first means we don't have to rebuild it later.
First · 03
Privacy Architecture
Sensitive wellness data calls for a deliberate posture before any sharing with partners.
NEXT. Built once the first version has the audience using it.
Next
V-Source · Benefits & Resources
Centralized housing, healthcare, financial aid, business loans, and application tracking. The single front door across the veteran lifespan.
Next
Social Community
Following, local, and global feeds; groups; events; direct messages. Camaraderie rebuilt for civilian life.
Next
VETSITY · Education
33 transition categories, vet-led video instruction, certifications, and progress tracking.
LATER. Part of the long-term vision; sequenced for the right moment.
Later
Marketplace
Veteran-owned commerce, ratings, secure payments. Built once there's an active community to circulate inside.
Later
VCT Wallet & Token
Crypto rails carry regulatory and trust considerations. Part of the long-term vision; sequenced after the platform's foundations are firmly in place.
Later
HOORAH! Connections
Dating & matching is most powerful when it sits on top of an authenticated, trusted community.
Build the Commander first, then V-Source, then community. The eleven-module vision is best protected by getting one module right at a time.
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05 Platform Vision
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06 · Deliverables
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What You Receive
Eight deliverables across the engagement.
01
Strategy & Direction Document
The output of the Strategy Workshop: founding direction, the chosen first user, the priority feature to test, and the rationale behind each call.
02
AI Wellness Assistant Prototype
A clickable, end-to-end working prototype of the Commander, tested with real veterans.
03
User Research Report
Written and recorded observations from user testing. The evidence base behind sponsor and funding conversations.
04
Business Model Canvas
A one-page visual map of how Vet Hub creates value, who it serves, and how the sponsor-funded model works.
05
Product Roadmap
A phased plan that gives the team a clear sequence for what to build next, and the criteria for advancing each phase.
06
Demo Video · Under 2 minutes
A sponsor-facing film, narrated through one veteran's experience with the Commander. A story, not a feature walkthrough.
07
Sponsor Pitch Deck
A presentation built on prototype evidence and audience data, designed to move sponsors from interested to committed.
08
Anchor Partnership Plan
A written plan for the PTSD Foundation relationship: how it amplifies credibility, reach, and the launch.
{{CLIENT_NAME}} · Proposal
06 Deliverables
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07 · Why The Commander First
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Why The Commander First
Why we recommend starting with the AI Wellness Assistant.
The Commander is Vet Hub's AI Wellness Assistant — the in-app companion that helps veterans with everyday challenges and harder moments. Of the eleven modules in the platform vision, this is the one we recommend building first. Below is what veterans get from it, and why it makes the strongest first move for both the audience and the sponsor conversation.
The Commander · What veterans get
An in-app companion that meets veterans where they are.
The Commander helps veterans with the everyday — navigating a benefit, finding a resource, talking through a hard week — and is there for the harder moments too. Built right, it's the reason a veteran opens Vet Hub tomorrow, and the day after that. That daily use is what every other module on the platform compounds on.
Why this earns sponsors
A working wellness experience is the most emotionally resonant thing Vet Hub can put in front of a sponsor. It's a story they can carry into their own meetings — and a working product they can stand behind, not just a deck.
REASON 01
It's the reason a veteran opens the app tomorrow.
The Commander gives veterans a daily reason to come back. Once that habit is real, the other ten modules have an audience already in place.
REASON 02
Identity is part of this build, by design.
Verified veteran status threads through every future flow. Building it alongside the Commander means we don't have to bolt it on, or rebuild it, later.
REASON 03
Trust comes first; community and commerce build on top.
The wallet works because the community is real. The marketplace works because identity is verified. Sequencing the build this way makes each module stronger than it would be on its own.
Building one module first gives the team a real product to point to, real users to learn from, and a clear runway for the rest of the vision.
{{CLIENT_NAME}} · Proposal
07 Why The Commander First
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08 · Open Questions
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Open Questions
Open questions and how we'll address them.
Every engagement carries open questions. We surface them here, up front, so the team has the right shape from day one and nothing gets buried.
Question 01 · Scope
The full eleven-module platform is a multi-year build.
The vision is ambitious, and rightfully so. The proposal frames the start as a sequencing decision: choose the right first module, learn from real veterans, and use that to inform what comes next — without abandoning the broader plan.
Question 02 · Sequencing
How will we know when to advance from one phase to the next?
Each phase produces a tangible output the next phase builds on. We'll define clear criteria together in Phase 1, so advancement is a shared, evidence-based call — not a calendar one.
Question 03 · Crypto & Wallet
The VCT Wallet and tokens carry regulatory and trust considerations.
These are part of the long-term vision and we treat them that way. They sit downstream of the platform's core trust foundation, and we'll plan their introduction once that foundation is established.
Question 04 · Reach
Distribution targets are aspirational and will need a plan.
The PTSD Foundation newsletter is a meaningful partner asset. We'll build a reach plan against it during Phase 3 — grounded in what the prototype actually shows we can deliver.
Question 05 · Data & Privacy
Mental-health data sharing requires careful design.
The PTSD Foundation partnership involves mutual database access. The privacy architecture for sensitive veteran wellness data is a Phase 2 deliverable — designed and reviewed before any sharing begins.
{{CLIENT_NAME}} · Proposal
08 Open Questions
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09 · Engagement & Next Step
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Engagement
Five weeks. Three phases. One next step.
Engagement Objective
Run a Strategy Workshop, build & test an AI Wellness Assistant prototype with real veterans, and produce a sponsor-ready Go-to-Market package. Each phase produces what the next one builds on.
Length
~5 working weeks
Across three phases.
Fee
( engagement fee )
Locked at SOW signature.
Payment
50% on signature · 50% on delivery
Effective
( effective date )
For Vet Hub
{{SIGNATORY_CLIENT}}
Date
BFD
Eli
Wood
Date
Next Step
Walk it together.
For {{PERSON_NAME}}
Email david@edificedevco.com
From workspace@blackflag.design
Book app.reclaim.ai/m/blackflag
Web blackflag.design
{{CLIENT_NAME}} · Proposal
09 Engagement & Next Step
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